Communications
Advisor

Six Pointers for Creating Successful Marketing Partnerships

Estimated reading time: 4 minutes 17 seconds Sometimes called “co-marketing,” a marketing partnership is an agreement between two organizations to work together, using resources of both companies, to market in a way that boosts brand visibility, reputation and/or sales for both. In some cases the two organizations are even competitors (“frenemies”). There’s a multitude of…

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Communications Advisor